HAVE AGENCY is a boutique talent management firm representing multi-hyphenate creators in beauty and lifestyle.

The firm is led by Michael Heal, who spent nearly a decade on the brand side of creator marketing, first as Head of Branded Content at Genius, then as Director of Content & Social at UnitedMasters.

He's led campaigns with YouTube Music, Instagram, HP, Acura, and more. He knows exactly how brands evaluate talent, what makes them say yes, and what makes a partnership worth paying a premium for.

In 2021, Michael's wife, beauty journalist and content creator Kristina Rodulfo, went freelance, and he became her first and only manager to date. Together, they've built her business to 150K+ followers and 125M+ views, partnering with leading brands like Sephora, Dyson, L'Oréal, and Pinterest.

That's why Michael founded HAVE AGENCY—to help other creators monetize at scale. He's negotiated 200+ brand partnership, speaking, and consulting deals, bringing the same down-to-earth approach to every client. Michael's ethos is empathetic pragmatism: creator-first, transparent, and a deep belief that you can, and always will, figure it out.

Interested in management? Let's talk: michael@have-agency.com